Maria’s work with fashion brands includes The Bay and The Room, Beth Richards, Curriculum, United Front (Goodfoot, Nomad,Ransom), The Beverly Center and Aritzia. Below is a curated selection of fashion creative.
The Bay
VP Fashion Direction: Tyler Franch | Photographer: William Ukoh | Senior Art Director: Maria Rosales | Stylist: Kat Flanagan | HMU: Simone Otis, Lateisha Grant | Set Designer: Suzanne Campos | Photo Assist: Edward Kowal, Rosanna U | Digitech: Mori Arany | Prod: Danny Simpson, Sarah Ruest
The Bay Spring Forecast: Nature & Colour, 2022
VP Fashion Direction: Tyler Franch | Photographer: Brent Goldsmith | Senior Art Director: Maria Rosales | Stylist: Alex Petropoulakis | Set Designer: Sandy C | HMU: Aniya Nandy | Prod: SJC
The Bay Fall Fashion Lookbook, 2021
The Bay Rebrand, 2021
In 2021 The Bay underwent a significant creative rebrand. It required a fresh cohesive photography guideline for clean and simple, always-on studio photography. The undertaking was successful with the support of a dedicated team of art directors, and rotating studio crews.
A note of gratitude to an ever talented team for their partnership: Wade Hudson, Mark Schultz, Anna Galati, Riley Stewart, Natasha V, Dee Connolly, Albert Nguyen, Grace Boivon, Adam Bischoff, Nelson Huang, and many more.
The Bay Holiday Gifting Campaign & Catalogue, 2021
Photographer: William Arcand | Senior Art Director: Maria Rosales | Stylist: Alex Petropoulakis | HMU: Claudine Baltazar | Production: SJC
The Bay Fall Fashion Campaign, 2020
VP Fashion Direction: Tyler Franch | Photographer / Videographer: Evaan Kheraj | Senior Art Director: Maria Rosales | Stylist: Corey Ng | HMU: Simone Otis, Caroline Levine, Claudine Baltazar | Set Design: Suzanne Campos | Production: SJC
The Room
The Room Fall Lookbook, 2020
VP Fashion Direction: Tyler Franch | Photographer: Francisco Garcia | Senior Art Director: Maria Rosales | Stylist: Corey Ng | HMU: Janet Jackson | Production: SJC
Beth Richards
For modern women’s swimwear line Beth Richards, a refreshing swimsuit story featured real women, un-retouched.
“OBJECTS IN MIRROR ARE MORE BEAUTIFUL THAN THEY APPEAR. OUR VULNERABILITY IS STRENGTH AND OUR IMPERFECTIONS PERFECT. IT’S NOT JUST A SWIMSUIT– IT’S AN OPPORTUNITY TO CHANGE THE WAY WOMEN FEEL ABOUT SWIMWEAR”
Spring/Summer, 2018
Client: Beth Richards | Creative Directors: Francisco Garcia, Maria Rosales as anti/matter. | Stylist: Beth Richards | HMU: Susanna Hong | Production: anti/matter
Archive: Aritzia 2008-13
During her time at Aritzia, Maria worked as a multi-disciplinary creative marketer; from marketing management, to art directing shoots, and from cultural curation and content development to sound design for retail, fashion shows and olv.