As Senior Art Director at The Bay Maria updated the home category, forging a new image for a 352yr old company, reimagining its brand.
Style For Every Moment
The Bay Fall 2022 home campaign
Style for Every Moment inspired customers to look at their homes with more intention. To reclaim their spaces and make room for the simplicity of beautiful, real moments.
Paid OLV
Static Assets
Room Set Photography: VP Home Direction: Lucia Kinghorn | Photographer: Stephen Welstead | Senior Art Director: Maria Rosales | Set Design: Rudin Causi, Javed Ali | Prop Stylist: Suzanne Campos | Digitech: Heather Gilmour | Asst. Photographers: Marc Santos, Megan Ponte
Day In The Life Editorial: Photographer: Nelson Huang | Director: Roaming Focus | Prop Stylist & Talent: Alexandra Gater | Senior Art Director: Maria Rosales | Content Lead: Randi Bergman | Production: Makers
Off Figure Photography: Photographers: Mark Schultz, Anna Galati | Prop Stylist: Breanna Gow | Senior Art Director: Maria Rosales | Production: Makers
Digital and Print Campaign Assets: Senior Designer: Adam Bischoff | Designer: Daisy Le | Content Lead: Randi Bergman | Senior Art Director: Maria Rosales